ADELAIDE MATTE DESIGNS, LLC

Branding, Logo, Brand Guidelines

The creation of the AMD Brand did not come over night. It was formed through the first couple of months of business, beginning in March of 2017. Adelaide knew she wanted a bright and bold logo — something to match her personality. The teal was decided on by accident, but ended up sticking. The round letters were intended to point out the fact that AMD is a very well-rounded company. Our team consists of members with different strengths, all working together as one.

The brand evolved through the company's Instagram page. The grid shaped the teal-only aesthetic into a mixture of blue, white, and teal. This combination mirrors the many colors of water around the world, and creates an eye-catching contrast.

As a brand, we pride ourselves on being extremely personal. We are the type of creative agency that will go the extra mile to add a personal touch to your experience with us. We want to make sure you are a part of every step of the design process. 

To work at AMD, you must be your own person. That means being confident, driven, and super creative. The way you carry yourself and put yourself together ties into becoming an AMD girl. AMD girls need to be original and passionate about design or communication. 

AMD is a brand, agency, and lifestyle.