AMD Creative Leadership


AMD promises you a personalized experience where you will be in direct contact with a member of our team. Our priority is to elevate your brand using strategy and intention to gain real results.

You business will be in the hands of professional designers and writers who genuinely care about your growth, mission, and vision as a company. Experience results with the best digital marketing agency in Birmingham. From social media management to website design to SEO, we do it all!

 
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Adelaide matte

CEO & Founder

I have always been creative. I have vivid memories of sitting on the floor of the Wal-Mart craft section pitching a fit because my mom wouldn’t buy me whatever I had set my eyes on. I started sewing purses in 1st grade. I remember sitting on the side of my brothers soccer games with my fabric, needles, and thread. That creativity blossomed into drawing and painting throughout grade school and then into designing t-shirts for different clubs in high school. When I started at The University of Alabama, I was a fashion major. I then switched to business, then event planning, then found my way to public relations. I started taking graphic design classes and realized that I was super talented at composing and creating designs. I was so good that I started a tutoring business and made $9,000 in two semesters tutoring over 65 students.

I come from an entrepreneurial background with my grandfather, mother, aunt, three brothers, and father all owning their own business. Right before I graduated college, I applied dozens of graphic design jobs around the country. I heard back from none. I then decided that the only way I will get to do what I love is to create my own opportunity. On March 30th, 2017 at 1AM I applied for my LLC. After graduation, I moved home to Birmingham where I worked out of a 100 square foot office and had one client.

I have now run my agency for the past two and a half years and have been blessed to triple my revenue from year one to year two. AMD has now been built into a team of talented creatives who are passionate about seeing our client’s businesses succeed. I would be nothing without my faith, family, friends or team. I am here to serve as your creative guide and will always put your needs first.

-Adelaide Matte, CEO

EXPERT IN:
Wix, Squarespace, Wordpress, Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Photo Editing, Video Filming & Editing, Instagram Grids, Branded Photoshoots, Social Media, Branding, Digital Marketing, Business Development, and Digital Ads

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Emma Harchanko

Director of Communications & Culture

Once, when I was in third grade, my mother got called in for a parent-teacher conference,  which was definitely unusual. My teacher shared with my mother that I had stood up during class when she was endorsing a political candidate and proceeded to politely, but passionately, debate my teacher on the credentials of the candidates. When asked where I got the information, I responded, "I watch the evening news of course." I was a fiery, passionate, driven child who loved learning, and not much has changed in that little third grader's heart since that day in class. While I may have been labeled bossy then, I've been lucky enough to have several mentors refine my leadership skills throughout the years. 

Campaigns, communication, and culture are my passions these days. And, when we can combine those variables, I'm even more sold. After working at The Walt Disney Company in a segment of the company that advised outside companies how to improve their culture, I was bit by the internal culture and communication bug. Along with that passion comes my writing, which I try to do a lot of each day. As copywriter/editor, I realize the capacity for impact that language contains. Once we learn enough about a client to harness the power of strategic, tailored writing, the sky is the limit. 

EXPERT IN:
AP Style, Copyediting, Media Relations, SEO, Squarespace, Technical Writing, Reputation Management, Crisis Communication, Anayltics, Wix, Microsoft Word Macros, File Management & Storage,  Project Management (Workfront), Qualtrics, Adobe InDesign, Adobe Illustrator,  Keynote

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MARY KALUSCHE

Graphic Designer

As long as I can remember, art has always been a part of my life. Passionate teachers and mentors have shaped the graphic designer and artist that I am today.

I remember my first and favorite art teacher Mrs. Gordon.  Her class was always one I always looked forward to when I was younger. In the 7th grade, I decided to take lessons from another wonderful mentor of mine, Mrs. Grant. Even though I did not take these lessons throughout high school, she instilled in me a passion that would carry me into my first career. Once I got to UAB, I decided to study graphic design. I knew next to nothing about it, but the more design classes I took, the more I wanted to be a part of the design community in Birmingham.  

I love to help others as best I can, and doing so through art and design is truly an amazing opportunity. Design is my way of expression and a way to better the community around me.

I love being a small part in revitalizing Birmingham by making people’s ideas come to life. As a designer, I feel that it is my responsibility to serve businesses from big to small. Being able to see my work fulfill its purpose makes this job so exciting.

EXPERT IN:
Procreate, Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Photo Editing, Branding, Story Boards, Brand Books, Squarespace, and Adobe After Effects.