Red, White & Brands: Medal-Worthy Marketing Moments At The 2024 Paris Olympics 🥇
It's been a “Party in the USA” since the Olympics kicked off last week! Whether you’re locked in on superhuman Simone Biles, just discovered the art of women’s rugby or wish you were enjoying those delicious Olympic Village chocolate muffins (IYKYK), there’s something for everyone to cheer on at the Paris Olympics. For us, it’s these medal-worthy marketing moments!
GOLD – The Olympians Showed Up In Style 🥇
See what other brands countries are sporting. Reference: Yahoo News
🇺🇸USA x Ralph Lauren: In Ralph Lauren’s ninth time dressing Team USA, athletes sported tailored navy blazers with blue and white striped Oxford shirts and blue jeans for the Opening Ceremony. Keep an eye out for the team’s Closing Ceremony getup: red, white and blue jackets with white jeans. Nothing screams “America” like American athletes wearing denim!
🇨🇦Canada x Lululemon:
In Lululemon’s second time dressing Team Canada, they’ve placed importance on how athletes feel in the clothing. The collection covers their travel journey, training and opening and medal ceremonies. For the Opening Ceremony’s attire, designers hand-drew 10 animals into the fabric, representing Canada’s nine provinces, plus France.
SILVER – Fenty Beauty Is Highlighting Their Olympic Debut 🥈
Rihanna’s cosmetic brand Fenty Beauty is making its Olympics debut in Paris, providing beauty products, not for the athletes, but for an unexpected group: the volunteers. Six hundred volunteers who award the winners their medals will be done up in Fenty. Fenty makeup artists are even helping volunteers find their perfect foundation shade on-site.
Reference: Photography credit here | Forbes
BRONZE – Skims Have Olympics Attire Under(wear) Control 🥉
It’s Kim Kardashian’s Skims’ third time sponsoring Team USA. This year, they showed their support with an exclusive Welcome Experience merch pop-up where athletes were treated to a collection of swimwear, loungewear, sleepwear, underwear and for the first time – menswear. Skims’ patriotic campaign features Olympians and Paralympians Suni Lee, Nick Mayhugh, Jessica Long, Caeleb Dressel, Gabby Thomas and Fred Kerley.
Reference: Photography credit here | Women’s Wear Daily
The Olympics has not only showcased the incredible talent of athletes around the world, but also the level of cleverness and creativity brands can achieve when outfitting this global event.