We’re With The B(r)and: The Importance of Investing In Brand Design
Your brand identity is a huge reflection of your business and it isn’t something that should be thrown together, rushed or put on the backburner. When you hire a professional to thoughtfully design your brand, it can truly make a world of a difference. We’re dishing the details on why investing in brand design is important and dare we say…necessary? 💁♀️
Brand Recognition ➡️ Brand Loyalty
Think of a large brand everyone knows, like Nike. Whenever you see the Swoosh, you instantly recognize this brand. This is a major benefit of prioritizing your brand design. When you create brand details (logo, font, color palette) that reflect your business and you incorporate them into graphics, newsletters, merchandise, etc., your audience will begin to connect these symbols to you. In creating brand recognition, you soon create customer loyalty as your audience will always think of you when they see a certain symbol, font or color associated with your brand.
Competition? You Hardly Know Her 💅
While there are many brands that provide similar services to yours, there’s no one else like you and you can showcase that through brand design. When you work with a professional, your brand is instantly elevated through intentional design, not just thrown together without meaning behind it. When we design for our clients, it’s important for us to take their unique story and vision, and translate it into a fresh logo and color palette that reflect who they are. Standing out from your competitors is in, blending in is out!
Consistency, Credibility, Confidence ✔️
When you have a beautiful new logo and brand colors, you can strategically place them across different platforms (website, social media, newsletters) to create a consistent and cohesive brand voice. Through this consistency, you gain more credibility and in turn, feel more confident about the presentation of your brand including your online presence. When you’re proud of your logo, you’re more confident to utilize it on your platforms. When you’re confident, your audience will be drawn to you!