Trend Alert: Riding The Rising Wave of Fitness Raves 🌊💪🎧
Why not combine two of the most popular communities together — music and fitness? We’re sure you’ve also been seeing fitness raves grow in popularity this year. We’ll definitely be riding this rising wave for the rest of the summer. Why? Well, our team loves all things fitness and DJ sets, but also because it’s branding at its best! We’re talking about what it is, why brands benefit from it and where you can find one.
What Are Fitness Raves?
Fitness raves are festival-style events that include elements of both music (DJ sets, concerts, etc.) and fitness (yoga, dancing, lifting, running, etc.). They combine the best of both worlds to create the ultimate adrenaline rush for attendees. This type of event has been growing in popularity and it’s no surprise why. It’s creating active communities across the country and producing many branding opportunities for both brands and attendees.
Why Do Brands Benefit?
Cultivating Community & Social Interaction
Just like third spaces, fitness raves are providing a gathering place for individuals all over the country to meet new people, socialize and network through shared interests. This fosters an inclusive environment and promotes a community-driven lifestyle outside of work. As these communities and events grow, more people will attend and bring their own community of friends, and so on.
Connecting Multiple Target Audiences
More audiences equals more exposure. Fitness raves intertwine the audiences of the music and fitness worlds, creating an even bigger pool of connection. It’s like when your favorite band brings an opener you’ve never heard of, but then you go home and start listening to their music, too. Also, adding in various components to these events only expands their reach, such as bringing on more DJs and interactive activations.
Creating Opportunity For All The Branded Things
Of course fitness rave attendees are wearing fire workout merch. From t-shirts to drawstring bags, almost everything can be branded. Once attendees leave the festival, they’ll still wear this merch at their local gym and while they’re walking around their neighborhood. These fests leave a lasting impression long after the music is over.
Encouraging Content Creation
Fitness fests are content heaven. Who wouldn’t want to film themselves lifting to the sound of an EDM set? Attendees, influencers, instructors and musicians all contribute to the content that is captured and shared. This creates endless opportunities for furthering reach through collaborative posts and Reels, Story sharing, commenting and tagging.
Where Can You Find These Fun Fitness Fests?
Photography by Isaac Gill on May 2nd, 2025 in Celebrity, Lifestyle
Diplo’s Run Club
In several major cities across the United States, Diplo hosts his own reimagined 5K run with an afterparty concert featuring himself and other artists.
SummHiit at Club Space Miami
DJ and producer John Summit led a fitness class at Club Space in Miami to celebrate Miami Race Week. Accompanied by Summit’s Tech House music, this interactive class featured a run, push-ups, planks and squats. The reward was getting to snap selfies with him and take home complimentary merch
Faces of Fitness Chicago
Described as Lollapalooza for fitness, this two-day festival-style event features DJ sets and fitness classes, as well as 80 brand experiences across wellness, health and beauty.
Fitness raves and other events like these open the door for more networking, community-building and branding opportunities. In case you missed it, read our “Lost in Third Spaces” blog where we dive deeper into cultivating creativity and connection through communal spaces. While you do that, we’ll be raving.