We kicked off the promotion of the event with a social media announcement Reel and from there, crafted Instagram visuals for 30+ posts. Other visuals included website design, email marketing, a press release and virtual invitations.

Instagram Analytics ~ January 25,2022 - February 23,2022

• 3,466 Accounts Reached (167% increase from previous months)

• 76 New Followers

• 634 Content Interactions (67% increase)

• 204 Accounts Reached (112% increase)

The event was held at Haven in downtown Birmingham. We partnered with Botanica Planthouse to provide guests with a greenhouse experience to capture photos in. Our goal was to spotlight a local business alongside supporting our event’s theme. Other event details included sourced props from PropHouse, a seated dinner from TreLuna with custom floral centerpieces on each table and a 360 camera to capture the night.

We received record attendance and entries for AAF Birmingham with over 500+ entries and 320+ guests. We presented and distributed 142 awards, as well as designed, printed and handed out 150 winners books. It truly was a magical night to remember!