Client
Meet the
Founded by Jamella Stroud, local Trauma Yoga Therapist/Thai Bodyworker, Exhale to Excel is spreading wellness throughout the community by providing youth yoga programs for children in schools.
Their goal is to guide children in processing and releasing their emotions in a healthy manner.
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I give myself permission to exhale that I may excel.
PROJECT SCOPE
Birmingham, Alabama
Yoga Therapy
School Program
Branding
Social Media Launch Campaign

▾ Solution
Our team’s
We took Exhale to Excel's vision and created a brand identity that appealed to their target audience (potential new school partnerships, parents & students). Along with the brand design, we curated a social media launch plan that detailed brand-aligned Reels and graphics that showcased educational information, testimonials and program recaps.
Our objective with their social strategy was to create a centralized hub where interested individuals could easily access all the information about their program.
See our