AMD 🤝American Advertising Awards

**✨ Lights. Camera. Addy. ✨**

We wrapped up last month by attending the 65th annual American Advertising Awards!
We love a good excuse to get all dressed up, especially when it involves a night of celebrating the creative work going on in our community. This year, we were incredibly excited and honored to win awards in 5 categories:

Gold ~ El Viaje Logo Design

Silver ~ El Viaje Brand Design

Silver ~ El Viaje Website Design

Silver ~ El Viaje Label Design

Silver ~ American Advertising Awards 2022 Theme - Self Promotion

✨ EL VIAJE ✨

This was such a fun brand for us to create! El Viaje is a handmade mountain Raicilla company. Made in Jalisco, Mexico, we used the spirit’s origin country as inspiration for the brand design. The orange clay, the green mountains, the blue sky and the sun’s golden hue inspired this vibrant, earthy color palette.

The motifs and hand drawn icons resemble those same markings found around the Mayan ruins throughout Mexico. It was extremely important to us to give a nod to the culture of the country where the spirit is made. All of the elements were hand drawn and we selected minimal and rustic fonts to pair with the designs. Along with the hand drawings, it was a must to add a gold foil finish to the bottle to emphasize the mystique of the label. Working hand in hand with Andrew, the founder, made it easy to decipher the best outcome of the brand.

Learn more about el viaje

✨ 2022 AMERICAN ADVERTISING AWARDS ✨

Last year we had the pleasure of planning the 2022 American Advertising Awards. The event theme we created was “The End Is Only the Beginning” embodying design reborn through the elements of fresh florals, a pastel color palette and an essence of mysticism.

We kicked off the promotion of the event with a social media announcement Reel and from there, crafted Instagram visuals for 30+ posts. Other visuals included website design, email marketing, a press release and virtual invitations.

Instagram Analytics ~ January 25 - February 23

3,466 Accounts Reached (167% increase from previous months)
76 New Followers
634 Content Interactions (67% increase)
204 Accounts Reached (112% increase)

The event was held at Haven in downtown Birmingham. We partnered with Botanica Planthouse to provide guests with a greenhouse experience to capture photos in. Our goal was to spotlight a local business alongside supporting our event’s theme. Other event details included sourced props from PropHouse, a seated dinner from TreLuna with custom floral centerpieces on each table and a 360 camera to capture the night.

We received record attendance and entries for AAF Birmingham with over 500+ entries and 320+ guests. We presented and distributed 142 awards, as well as designed, printed and handed out 150 winners books. It truly was a magical night to remember!