How is Your Business Strategizing for the Summer?
It's been over a year since COVID-19 caused businesses around the world to adjust to a new ‘normal.’ Now what? Summer is coming in hot, and as people start going out and about again, it’s time to think about how you are preparing to once again adjust your business operations. It is important to continuously adapt and strategize on how to attract patrons. What changes need to be made? What trends are you seeing from other companies? AMD prides itself on catering to local small businesses and we want to help you not only bounce back - we want you to thrive! We manage marketing and branding, so you can focus on growing your business and will ultimately have more time for other personal pursuits and passions. Here are some things to consider as you and your business adjust to the current shifts in consumer habits.
In-Store Signage
At the beginning of the pandemic, it was crucial to have a strong digital presence that was accessible to all users. Now that people are going back into restaurants and stores, it might be time to consider updating your in-store signage and print materials. Everyone is coming out of the pandemic with a fresh look on life and new opportunities, and businesses need to make sure that they are reflecting that. We are moving into a new era which brings new branding and designs.
Stay on top of the trends and give your customers a reason to get excited about being out and about by reinvigorating your physical presence! While your digital presence is still important, it is time to make sure that your store is reflecting what customers see online.
*AMD designed the mural and all in-store signage for Ono Poke as well as manages all of their social media.
Consider the following:
- Is your store signage displaying the correct information?
- Do you still want to use print menus or are you considering the switch to digital menus?
- Is your protocol for store safety and cleanliness displayed?
Digital Branding and Marketing
When COVID-19 took over the world, people turned to online stores and social media, and strong business branding became more important than ever. We have some tricks up our sleeves to help freshen up your brand. There is a lot of digital noise and competition today, but if you want to cut through this noise, then your branding has to be personal and unique to you. Just like a nice, clean storefront, your website and social media also needs to be consistent and clean. How do you keep your digital presence clean? Branding, of course! We encourage you to have an easy-to-understand, modern logo that is both unique and authentic. From here, the logo drives the colors, fonts and other elements of your social media, website, in-store signage, etc. Branding is your opportunity to communicate with your target audience and marketing is a way to reach your customers on multiple platforms. Branding and marketing drive awareness and engagement, which ultimately drives your business’ bottom line.
*This is an example of Bayleaf Modern Indian Cuisines social media feed. We run all of their social channels as well as create and send a monthly email newsletter.
Consider the following:
- Is your website user friendly?
- Can a user conveniently find what they are looking for on your site?
- Does your website effectively convey your business’ products and services?
- Does your digital presence reflect your business’ brand?
AMD offers a wide array of digital services to help solidify your brand and market your business. Some of the services include the following: email marketing, social media management, social media campaign creation and execution, photography, branding (we will provide you with a modern color palette, typography, or simply clean up your existing logo), and website design.
Events
Special events and networking events are ramping back up. Are your business cards looking fresh
AMD is thrilled to be participating in Birmingham’s in-person networking events again. Come join us! Eventbrite is a great tool for seeing what is scheduled for the upcoming months. We can also create social media campaigns for special events, working with influencers and producing fresh photography, crafted copy and custom, branded graphics. Let us brand your next special events as your business opens back up!
*This party was for New Years Eve at The Redmont Hotel. We did a branded photoshoot, created a theme and custom graphics as well created a social media campaign to sell tickets.
Next Steps
If you are feeling overwhelmed about where to even begin when it comes to getting back to 'normal', don't stress, because everyone is in the same boat. Set up a time to meet with AMD, and we can help you brainstorm the best ways to hit the ground running this summer and make sure that your business is ready for continued success. These meetings can be conducted in the office, via Zoom or a phone call. One of our graphic designers will discuss your needs and offer recommendations on how to move forward with the plan best suited for your business.