Tag(line), You're It: How A Branded Tagline Benefits Your Business ✍️

Aug 29

You’ve got a strong business name and logo, but how’s your tagline? Do you have one? A tagline is an intentional phrase that expresses your brand’s purpose. Just a few words go a long way in telling your audience what you’re all about. This extension of your brand should be thoughtfully created alongside your logo design and color palette selection.

Why is a branded business tagline beneficial?

Captures Your
Mission ❤️

The best part about a tagline is that it’s your chance to quickly capture your audience by letting them know what your brand’s all about – with just a few words. Those few words hold depth, so make sure you’re truly getting to the root of what your company stands for.

Reveals Your
Values ⭐

Convey your brand’s values and benefits through your tagline. Just like showcasing your mission, revealing your values will let your audience know how you’ll meet their needs and expectations.

Creates Connection With Your Audience 🤝

A tagline created with intention will resonate with your audience. By revealing your mission and values, you create a connection, often an emotional one, with your audience, because of your shared purpose.

Sets Your Brand
Apart 🏆

Maybe your competitor has a mediocre tagline, or maybe they don’t have one at all. Your strong tagline could be the deciding factor as to why your customer chose to work with you. Stand out in your industry by reinforcing why people should choose you over competitors.

Increases Brand
Memorability 🧠

Creating a catchy, attention-grabbing tagline ensures it will stay on your audience’s mind. Like a commercial tune or song chorus, it will make it easier for people to remember your brand and what you offer.

Enhances Brand
Consistency 📈

A tagline that succinctly summarizes your brand identity is beneficial in maintaining consistent messaging. This motto can be used across all marketing and business materials from social media platforms to your website and merchandise.

They’re A Great Catch(phrase)

We've had the privilege of partnering with businesses from various industries to create taglines that perfectly capture what they are all about. Take a look at some of our favorites below!