Why Social Media Giveaways Are A Good Idea
Many of your favorite brands have probably coordinated a social media giveaway at some point and you’ve also probably participated in one (or a few) of them. All you had to do was like the post, tag a friend, follow the page, etc. – easy enough! The consumer gets a prize, but what’s in it for the brand? Here are a few reasons why social media giveaways are a good idea and why your brand should get on board 🚢
Brand Awareness 🤳
Coordinating a social media giveaway is a fun and interactive way for you to not only increase current brand loyalty, but also introduce yourself to new and interested consumers! Once someone shares the contest with a friend, it often creates a domino effect where your brand is passed around and placed into the hands of those who may have never come across it. Collaborating on giveaways with similar businesses that align with your values is also a great way to expand your reach!
New Followers and Friends 📱
Especially if your giveaway requires following your page, you’ll receive a lot more followers and new faces! This often leads to more engagements and interactions (likes, comments, shares), ultimately increasing your brand’s exposure. You never know who’s following your page that may recommend you to someone they know!
More Eyes on Your Page 👀
Once people participate in your giveaway, they’ll probably be curious to see what other awesome content you’re posting! This is a good time to update your bio with current links and pin important content to your Instagram page, so new visitors can instantly see what you have to offer.
Testing Your Product/Service 🧥
When the winner(s) receives one or a few of your products or services, this is a great trial run for them to experience and test it out with no strings attached. If they love it, there is a good chance they will choose to come back and buy it on their own!
New Clients and Sales 🤝
Best case scenario, people may really love what your brand is offering and decide to purchase your product or utilize your service, whether they win the giveaway or not. You might have been just what someone was looking for while they were scrolling!