Client
Meet the
Ampersandwich is an Avondale sub shop, established in 2021. Sandwich lovers can enjoy a unique neighborhood dining experience with an inviting patio and a variety of delicious subs made with locally sourced bread from Birmingham Breadworks.
Fun fact: Owner Joe Phelps is also the owner of Pilcrow Cocktail Cellar – another one of our clients and neighbors in 2020 before we moved offices!
PROJECT SCOPE
Branding
Brand guidelines
Logo design
Mood board
Custom icons
Menu design
Business cards
Tagline
Brand messaging
Social media graphics
Food and Beverage
Restaurant
Avondale, Alabama
Birmingham, Alabama
▾ Solution
Our team’s
Joe came to us needing a brand and logo designed from scratch. He wanted to be a recognizable neighborhood sandwich shop for people to enjoy. When it came to the design, he specifically requested a custom, retro, hand-drawn inspired logo. He really liked artwork from artist YeYe Weller and wanted to bring that energy to Ampersandwich. After sending him a few variations, the process took one month to finalize the logo and another month to create the additional brand collateral (business cards, menus, etc.).
Since Avondale has a high population of young people and a historic district with bars, restaurants, music venues, etc., we knew the final brand identity needed to stand out and feel very authentic. By using vibrant colors and gathering inspiration from old newspapers and comicstrips, the brand is intended to feel playful and familiar. Their Brand Guideline establishes consistency, as well as demonstrates appropriate usage and application of the logo and its related assets.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
“Fun talented group!”
— Joe Phelps
▾ Work
See our
