We began by conducting a brand discovery session and social media audit to understand City Bowls’ story, values, and audience while identifying areas for improvement. From there, we developed a cohesive content strategy centered on vibrant visuals, engaging captions, and key themes like menu highlights, behind-the-scenes moments, and community highlights. Our engagement plan included a consistent posting schedule, active follower interaction, and proactive engagement through comments and direct messages. To drive growth, we launched promotional campaigns, such as limited-time offers and giveaways, while continuously tracking metrics like follower growth, engagement rates, and website traffic to refine the strategy and ensure maximum impact.