Client

Meet the

HYPEGIRL is a bold, women-led brand on a mission to empower through movement, mindset, and community. Their performance-driven athletic apparel is designed to inspire confidence, celebrate strength, and foster connection—on the court, in the workplace, and in everyday life.

Rooted in resilience and fueled by the spirit of competition, HYPEGIRL believes every woman is an athlete in her own right. Their pieces pair style with purpose—infused with subtle motivational messages that remind wearers of their inner power, whether they’re playing to win or simply showing up for themselves.

More than a brand, HYPEGIRL is a movement. One that champions mental health, uplifts women, and cultivates a culture of support and self-belief.

We partnered with HYPEGIRL to bring that energy to life—amplifying their voice, visual identity, and mission with work that moves just as boldly as they do.

PROJECT SCOPE

Branding
Website Mockup
Lifestyle Photoshoot

Athletics
Pickleball
Community
Women’s Empowerment

▾ Solution

Our team’s

Caroline came to us with a vision: to build a brand that empowers women. She wanted something that felt professional and powerful, yet also bright, fun, and deeply inspiring. Her goal was simple but impactful—to help women feel confident, uplifted, and reminded that they’re never alone, because Hypegirl is always in their corner. With that in mind, we crafted a bold, energetic brand identity centered around a custom purple hue symbolizing strength and empowerment. A typeface full of personality paired with a clean, versatile icon to create a look that’s both distinctive and memorable—whether seen up close or from afar.