We can’t stop talking about the “Coastal Grandmother” Aesthetic.

Picture this. You are at the beach, searching for shells and wearing just a black one piece bathing suit, large sunnies, and a knit oversized, white coverup. Your hair effortlessly pinned up in a hair clip. You have not a care in the world.

You ARE the “coastal grandmother” aesthetic.

We have put together the ESSENTIAL items you need to have a successful #CGS….coastal grandmother summer.

Just like its name suggests, the Coastal Grandmother trend echoes the design style of Nancy Meyers characters who a) live near a body of water and b) are typically old enough to be grandmothers. Case in point: Meryl Streep's character in It's Complicated. Much like the wardrobes of Meyers's protagonists, Coastal Grandmother interiors skew neutral and gauzy, like the right pair of effortless linen beach pants.




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🏖(Sea)son Three: AMD Annual Beach Trip

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We threw a wedding!